We believe that effective interactive solutions require a logical approach. For us, that means exhaustive research, candid discussion, open minds, lots of questions and applying tried and tested methodologies for arriving at solutions that make sense for your business.
What are our objectives?
For every project, there are goals (or there should be). In our experience, setting clear objectives, and determining how to measure their success is vital at the outset of an initiative. We’re experts in helping our clients define the most relevant goals. Furthermore, we translate those goals into clear and measurable activities that serve as a basis for refining and optimizing the experience over time. Acsys uses the Balanced Scorecard approach to formalize objectives. The Balanced Scorecard helps us define and better measure how activities online impact the bottom line.
Who are we reaching?
Regardless of the medium, it’s important to understand the behaviors and goals of your audience. Why would they click on your ad? How will they come to your site? What do they expect to do when they arrive? What do you want them to do? Our approach often includes the creation of personas which quickly help identify the triggers, barriers and needs of users. By digging deeper into the desires and expectations of customers, we arrive at more engaging and effective experiences.
What are my strengths?
Understanding why customers might find you attractive is an important component to your strategy. Often, businesses don’t go far enough in defining their strengths and ignore important attributes that customers might find compelling. We work to uncover those strengths (they’re assets after all) and determine how they can better resonate with your audience and serve your business.
What are my competitors doing?
How do competitors engage customers? How does that compare with what you’re doing? In many cases, clients ask us to perform a candid analysis of their current online initiatives along with a competitive audit. This is usually an eye-opening experience. For starters, it helps us determine a business’ strengths and weaknesses relative to competitors. In addition, it usually reveals some best practices that can be applied or adapted. More important, it’s an effective way to lay the groundwork for planning and next steps.